7 Costly Small Business Marketing Mistakes to Avoid

Everybody makes mistakes and entrepreneurs are no exception. But for an entrepreneur with a limited budget, committing mistakes too often can be very costly. It is an open secret in the business world that most of the mistakes that can be committed in business have been committed; so why not just learn from them, saving you the agony of committing them yourself.

With that said, here are 7 costly small business marketing mistakes every entrepreneur must avoid:

1. An Incongruent Marketing Message

To effectively sell your product or service, your customer has to “get” the marketing message. A customer-centric marketing message educates your prospects and persuades them to become customers. Too many small businesses make the mistake of focusing their message on the product or company, instead of how the prospect would benefit by purchasing their product. Prepare the right marketing message with some of these in mind:

o Identify the prospect’s problem.

o Explain to the prospect why the problem should be solved immediately and explain why your product or service is the right solution to their problems.

o List the benefits your prospects would enjoy upon purchasing your product and provide an unconditional guarantee to allay any fears they may have.

2. “Spray-and-Pray” Marketing Instead Of Precision Marketing

The days of marketing as a zero-sum game are over. You must demand accountability from your marketing efforts, expecting tangible results in the form of a healthy ROI (return on investment). Differentiate your marketing messages and target them to meet the specific needs and wants of your prospects and customers.

Many small businesses are guilty of the dreaded “spray-and-pray” marketing ideology, which inevitably drains their resources to the point where it very often leads to their demise.

Do not commit this same mistake, but instead practice precision marketing, where every aspect of your marketing and advertising efforts are measured and tracked for maximum returns.

3. Failing To Realize Marketing Is About Value Creation

To create a sustainable small business, you have to market something of value to the prospect and customer. Marketing is your business and creating value for your customers should permeate through all your marketing efforts. Strive to always over-deliver because customers love to receive more than they expect and the easiest way to do so is to develop a thorough understanding of their wants and desires.

4. Selling Instead Of Educating

You must have heard about the age-old principle that “people love to buy but hate being sold to.” It is a principle that will continue to hold true for ages to come, but unfortunately, many small businesses still fail to adhere to it. The fastest way to get rid of a prospect is to try forcing a sale out of him or her.

Education-based marketing, however, is a powerful marketing strategy to overcome this problem of being sold to. This strategy makes use of giving away valuable information, educating your prospect about the benefits of owning your product or using your service, offered to them as free reports, video cassettes, CDs, or DVDs in exchange for their contact information.

It is a strategy that builds trust with the prospects resulting in a much higher closing ratio. So, forget about throwing a sales pitch and try educating your prospects instead for a higher conversion rate.

5. Failing To Test

The biggest mistake any entrepreneur can make with their business is the failure to test every possible variable most important to their customers. This applies to both online and offline marketing efforts.

I can understand if small businesses faced more difficulty with market testing because of limited budgets years ago, but the Internet has done away with this excuse. It has become so cheap to conduct price tests and sales copy tests and identify what campaigns, keywords, and metrics give you the best ROI online that not testing any of these has become a cardinal sin.

6. Not Following Up With Prospects Or Customers

Small businesses spend a great sum of money acquiring customers, which makes it all the more difficult to understand why many of them don’t follow up with their customers, or even their prospects after the “front end” sale.

It has been well documented that true riches are to be found in the backend sales and the reason for this is simple. If a customer or prospect raises his or her hand to do business with you, it means an element of trust has been established and a business relationship is ready to be formed. They are more then likely to buy from you repeatedly if you make it a point to capture their contact information and develop a follow-up system for communicating with them frequently.

7. Selling To The Wrong Target Market

Never assume that your product or service will appeal to a general audience because this assumption has profoundly resulted in many small businesses shutting up shop. Large businesses are guilty of this too, but you can save yourself from committing such a rash mistake by asking yourself these two questions:

o Who are your customers, or who is your target market?

o Who will use your service, or who will buy your product?

Answer these questions with absolutely clarity and segment these markets by demographics and psychographics to zero in on your ideal customer. The time spent doing this correctly will add nicely to your bottom line.

Just remember that to succeed, you must be prepared to fail, so don’t fear the eventual mistake but learn from it.

Microsoft Dynamics Service for Microsoft Business Solutions

When it comes to Information Technology (IT), “Microsoft” is the first name that sparks in our mind. Being an IT giant, it offers a wide range of software development as well as hardware services. Microsoft dynamic service is an essential part of MS enterprise integration services. Along with enterprise integration services, Microsoft also offers various development platforms, application re-engineering, cloud hosting, and WHQL teasing.

Microsoft allows you to develop advanced Microsoft business solutions such as CRM, accounting applications ERP, regulatory solutions, and much more. You can develop Microsoft dynamic solutions by using Microsoft dynamics service like:

  • MS Dynamics Axapta
  • MS Dynamics Solomon
  • MS Dynamics Navision
  • Custom CRM Development
  • Dynamics Great Plains

Develop Microsoft Dynamics Solutions with MS Dynamics Axapta

By using MS Dynamics Axapta, you can build an ERP solution for the enterprise. Build collaborative Microsoft Business Solutions that bring your customers, employees, partners, suppliers, vendors, etc. at the one platform. Dynamics services of MS offers easy change management, improved productivity, simplified compliances, and much more. It allows to integrate multi item dimension, multi language capacity, and many other features.

Microsoft Dynamics Service for MS Dynamics Solomon

With the help of MS Dynamics Solomon, you can create regulatory and accounting applications for your enterprise. The Microsoft business solutions offer a wide range of development like account management, project management, complex regulatory compliance process for different authority, and so on. It provides simplified and user friendly development that makes the business processes smoothens.

Create Microsoft Business Solutions with MS Dynamics Navision

You can use MS enterprising Navision to develop any customized features and special functionalities for your dynamics solutions as per your industry domain. Dynamics Solutions of Microsoft can address your business objectives and enhance the bottom line. MS enterprising NAV also allows to develop variety of modules like services management, supply chain management, sales and marketing, analytics, etc.

Use Microsoft Dynamics Service to Build Custom CRM Development

Under the Microsoft enterprising solutions, you can develop custom CRM applications as per your specified business needs. You can create sales solutions, customer service solutions, marketing solutions, etc. for the enterprise. You can integrate various functionalities like cross sell and up sell, customer interaction, identifying business changes, managing knowledge resources, and much more. It also allows to endorse your marketing campaign on the CRM based Microsoft business solutions.

Dynamics Great Plains for Microsoft Dynamics Solutions Development

To develop any business analysis and reporting features, you can use Dynamics Great Plains. Microsoft enterprising service makes right information available to the right person at multiple points. The Dynamics Great Plains helps in rapid information access and distribution, change identification and management, and respond quickly to changes.

Online Business Solutions in the Current Marketplace

What’s The Problem?

Have you thought about starting a web based business? If so, you will probably have thought about various obstacles that might hamper you and have recognised the need to find certain online business solutions. For example how will you create a website, how will you develop your marketing strategy, how will you ever cope with high volumes of enquiries, or how will you process payments for the sale of your goods or services.

None of these concerns are new and there are practical business solutions for all of them. Too often companies end up trying to put together the web business puzzle without guidance, or without knowing the right questions to ask. The planning and development of a website has similarities to creating an architectural theme for a building and as the title of this article suggests the solution to most of the problems that you might anticipate, can be found by taking the time to research the current marketplace.

The Increasing Demand For Online Business Solutions

There’s definitely an increasing demand for online business solutions, but as quickly as this demand grows, new innovative technologies emerge to help tackle our biggest problems. Small business owners are quickly realising the incredible power of online marketing and for anyone who is serious about taking the plunge, being able to find reliable information and advice can be critical.

As technological advances continue to gather pace there is more demand for faster, more efficient and less complicated business solutions and the increased popularity of the internet means that there are also more and more people in search of them. Consider the slow computer speed of some computers in the past, a common irritation that many of us have experienced. We now get irritated if we have to wait more than 5 seconds or so for a page to load.

How expectations have changed, the more efficient computers become the more we seem to demand from them and on the whole they don’t disappoint.

How To Find Suitable Online Business Solutions

If you are about to jump in and experience the exciting world of online marketing, it’s important to recognize that there’s a need to keep up to date with the latest marketing strategies. Finding the right business solutions for your company deserves careful consideration and although it will depend largely on your particular needs, plenty can be learned by looking at the success of others.

Identifying the most suitable online business solutions for your particular venture could help you to outsmart your competition, gain a competitive edge, expand your business more quickly and ultimately help to make your business more profitable. If this is true, then it’s surely worth devoting some proportion of your time to.

Carefully researching your competitors can help you to determining the kind of tasks that you might need help with. There’s no better place to start, than with the most successful companies in your specific niche. They will have already identified some of the common difficulties in that marketplace and will have found some of the most appropriate online business solutions already.

Search engines can help you to identify resources too, but you need to be as specific as you can with the search terms that you use. Major search engines gain their credibility by being able to efficiently direct you towards exactly what you’re looking for, so the more accurate you are with your search terms the more quickly you will find what you’re looking for.

There are online business solutions available for just about any problem you can think of and many of them are relatively inexpensive. The more time that you spend and the more thoroughly you research the market before launching your business, the more likely it is that your business will flourish and succeed.

Final Thoughts

Don’t make the mistake of leaving your company’s business solutions in inexperienced hands as this can be a costly mistake. Beware of any company that tries to woo you with vague promises, you can always check their credibility by looking at past results or by reading what other people are saying about them.

Try to learn by the experiences of people and companies that are enjoying success in your niche. They must obviously be doing something right and with the help of internet technologies you can find out much more about their techniques than you might think!

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